We’ve turned up the pressure with our strong new look!
Demon Pressure Washers has a powerful new look, to reflect the strong, innovative company we are today and the relentless spirit of the machines we build.
Stronger. Sharper. Unmistakably Demon.
Our old branding had done its job, but we’d outgrown it. We’re evolving, and our look needed to evolve too. Don’t worry, our iconic Demon character isn’t going anywhere. He’s just had a well-deserved service and a little re-engineering as our mascot. After all, when something works, you refine it, you don’t replace it.
Our new brand identity reflects exactly what we stand for: a company that builds professional grade power washers for businesses that demand results, not compromise! We are proud leaders in delivering performance, engineering durability and innovation that keeps industries moving, from construction and transport to hire and facilities management.
When the work is tough and the standards are high, Demon gets the job done.
Our Demon red reflects the power and relentless spirit of our machines, a fiery signal that we are here to cut through the grime and dirt, getting straight to the ‘point’.
Set against strong black and clean white, it’s a look that’s clear, confident, and built for purpose, just like our machines.
This new brand look isn’t just a change in style — it’s a mark of who we are: strong, reliable, innovative and unapologetically built to perform.
